Changing Your Business Model

E-commerce is a great term. It’s the commerce we’ve all grown to know and love but with a twist. That little “e–” changes so much. The way we communicate with customers, their expectations for service, the way they find us, the way we fit into the marketplace — it’s all different. Communication Doing business online means that customers expect better, faster, and easier communication with your company. It’s no longer the norm to be open Monday through Friday 8-5 and to answer your phone when a customer calls. Now we need email, contact forms, support forums, online chat, phone, fax, and occasionally smoke signals. Customers expect you to respond quickly even if you’re 5 time zones away and it’s Saturday […]