Good Design = Bad Business?
Does good design really equal bad business?
If you spend twenty hours instead of ten hours on a project to get the design right is that bad business? When you spend thirty hours on a project instead of ten hours is that bad business? Where do you draw the line on cost versus quality?
I don’t have the answer. It’s really something that is unique to each project and business funding the project. I would love to see any statistics available that compare design quality with sales. If you look at the quality of a car design and how it relates to sales I would bet there is a direct correlation. I wonder if the same is true for web design. We are currently working on a large project with a company based in Rochester, MI and there is a huge emphasis on design and usability. This project has been extremely expensive, but is it worth it? I certainly hope so, but i can’t say for sure.
What do you think, is good design really worth the price?
[…] Brad posed the question of whether spending money for quality design work is a good business decision. I’ve been thinking on that this week and in my biased opinion it absolutely, without question, depends on the business and project in question. You must work within the constraints given to you, including deadlines and budgets. Embracing constraints is a lesson that every designer must learn in order to be successful in business. Businesses who are looking to hire and work with designers must clearly communicate deadlines and budgets and then the designer must determine if they are realistic and if they can work with those constraints. Sometimes this requires some compromise on the project plan and sometimes it will not be worth the effort and it’s best to simply turn a project down. […]
Customer Centered Businesses » Good Design IS Good Business (Saturday, October 14th, 2006 at 10:44 pm)
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