Set Them Free
Feb
23
2008
Scott Karp wrote an interesting piece about online journalism. In it he makes a good point about what is often referred to as “stickiness” or how much you do to keep people on your site. Stickiness is important to site owners for a number of reasons, the biggest is often so that visitors will see lots of ads or buy lots of widgets. Mr. Karp makes the point that it is okay to direct people to another site. His example of site that is brilliant at making people go away is Google and yet you never hear Google criticized for not being sticky. People leave Google over and over and come right back. Being good at sending people away has earned them billions.
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