R-E-S-P-E-C-T…
Volkher Hofmann is boycotting Sony BMG, Blue Note, and EMI. Why? Because he is sick and tired of paying to be disrespected by those labels and their intrusive Digital Rights Management (DRM) schemes. And he’s not alone. The audiophiles and film buffs who spend the most on music and movies are the ones who are most insulted and turned off by DRM.
As media conglomerates push DRM more and more and technology companies that produce computers, DVD, CD, and MP3 players build DRM support into their products consumers are growing more aware of DRM. And the more they know the more they bristle at the restricted playback of legally purchased music and movies, incompatible hardware and software, inability to backup their data, and other hassles. Bought that music on iTunes? Then you had better not want to play it in Windows Media Player. Bought that DVD on your trip to Europe? Then you can’t play it when you get back to the States, but you have a shiny new coaster.
Media producers and distributors argue that highly restrictive DRM is the only way to prevent piracy. And in theory it may be a swell idea, but in practice it is a hassle for the general public. Most people are not tech savvy, they don’t want to keep track of incompatible DRM schemes and deal with media that plays on their Mac but not their PC or on their iPod but not their PSP. It’s just annoying, and then insulting when they discover that they can’t watch their movie in their living room because Sony assumes they are a criminal. DRM is based on the premise that all consumers are criminals and is antithetical to the American sense of justice and fairness.
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