Homophily
(via O’Reilly’s Radar)
Homophily refers to the tendency to associate with people who are like you. This is as common in chat rooms as it is in elementary school lunch rooms. There is a natural tendency to seek out and associate with other people that are like us in some way. It makes us feel like we “belong”, like we are not alone. Sometimes this is harmless and even beneficial, as when quilters find each other and form a club. They get satisfaction and enjoyment out of their shared interest. Sometimes it is very bad, as when young men and women with radical inclinations find each other and push one another toward terrorism, strengthening one another’s resolve to kill. Generally the effects are somewhere in the middle, bringing us together with like minded individuals but limiting our exposure to new and interesting people or ideas.
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