Starting from a blank slate to create a new site can be a refreshing experience, a chance to get it right the first time. However, with so many possibilities for what you can build how do you decide where to begin? What is vital to the success of the project, and what is just gravy? And, to beat the metaphor into the ground, do we need the gravy or is it a tasty treat that will kill us slowly over time? Step One After your initial research and brainstorming sessions you are likely left with a wish list for features and functionality that is longer than a greedy kids letter to Santa. Step one is to define the essence of […]