A web site alone is not going to build awareness for your brand. We run into this problem time and time again with clients. The key is finding the right way to drive traffic to your web site. These are a few simple ways to attract more people to your site:
- Offer an incentive
- Post your URL on all marketing materials
- Crosslink with related web sites
- Write articles for trade journals and web sites and include your URL in the article
Giving away free items or discounts on products is a great way to get people to visit your site. By running a contest or sweepstakes through your web site can attract a lot of visitors. When people sign up you can gather valuable information in return for giving them a chance to win.
The more places people see your URL the better your chance of getting them to actually go to it. You should provide the URL to your web site on all of your direct mail, e-mail, voicemail, or any other type of mail you can imagine.
If you have a company that sells poker chips, you might want to consider linking your website with a PartyPoker.com which is a large internet poker site. By crosslinking your site with sites that promote similar interests you can dramitcally increase the amount of traffic to your web site.
In most industries there are trade journals and newsletters that always need new stories and articles. This is a great way for you to promote your company and your web site. By writing an article every few months you are keeping your company and web site fresh in the mind of people in your industry. These articles are the perfect spot to plug your URL and drive even more traffic to your site.